Consumer-forward trends and innovative packaging designs are shaping the ever-changing wine and spirits beverage market. There is a significant opportunity in the premium and above segments in North America.
Furthermore, The development of new advanced technologies allows winemakers and producers to turn many decorated bottle ideas into reality: brilliant mirror effects, organic multi-color screen printing combined with hot stamping, total, partial or shaded effects, glossy, matte, opaque or translucent effects, night effects, 3D decoration effects, and much more.
Packaging is an exterior reflection of not only the liquid inside but also the brand’s unique vision for its product; therefore, manufacturers are now offering limitless decorated bottle ideas. Spirit brands are embracing decoration in their packaging by using processes like organic screen printing, coating, acid-etching, metallization and sandblasting.
Let’s breakdown the list of decorated bottle ideas that VITglass offers which is wide and non-exhaustive. Powder coating consists of spraying a bottle with a solution to give it color, opacity/transparency and finish. This process provides for a large range of colors, effects and finishes. It also makes it possible to decorate the difficult areas of a bottle or flasks; such as corners, bases and shoulders. Another popular method is high-performance organic coating for coloring glass. This process allows for a wide range of finishes (glossy, matte and satin, transparent or opaque, etc.) as well as a vast range of colors and effects (partial, shaded, two-tone, etc.).
Screen-printing is the process of printing on a bottle by using screens to print the various colors of an artwork. Enamel ink and Organic inks are two types of inks commonly used in screen-printing, and the main difference is on how they are cured after application. Organic inks are cured by flashing a UV light, while enamel inks are cured in an oven. When ceramic inks are cured (essentially baked) onto the glass they become ceramic and are more durable, and they can be used in conjunction with precious metal screen-printing (which also requires high-temperature curing).
Frosting, also called acid-etching, is a process that gives a matte or frosted appearance. It changes the feel of the bottle while providing a homogeneous aspect (‘peach skin’, silky feel) and is stable over time. Acid-etching can be total or partial (windows depending on the size of the pattern)
The beauty of decorated bottle ideas are that manufacturers can find innovative shapes and exceptional colors to customize a bottle. Moreover, brands are choosing intricate punts shapes to even customize the thickness of the glass bases. For example, distillers are choosing non-traditional bottles for spirits in order to standout in a crowded market.
