The capacity of regular liquor is 500ml and that of beer is 640ml. Facing today’s market with diverse needs, the trend of breaking the conventional capacity of drinks is becoming more and more obvious. A few days ago, the reporter found in the market that small bottles of wine without outer packaging, with a capacity of about 125 ml and priced at 4 to 12 yuan have quietly prevailed. In many non-staple food stores and small restaurants on the street, small bottles of wine are still placed at the bottom prominent location.
Why are small-capacity glass wine bottles popular
Small bottles of wine have indeed become popular in recent years. Where is the fire? The first is the capacity of the wine. The success of any product is by no means accidental, and all reveal a solid market foundation, so how can the “smallness” of a “small bottle of wine” capture the hearts of consumers?
The consumers of small bottles of wine are not the same. They may drink with friends, family reunion, or even drink alone. In the process of consumption, they can completely put aside the pressure of entertainment, and they can tell everyone to “drink as you like” instead of “I You can do it too.” The emergence of small bottles of wine just meets the current consumption needs of consumers: consumers’ health awareness is enhanced, and friends get together. At most, each person can have a small bottle of 125mL of wine.
